Terms of service

These are the rules for using this website, and the basics of how we work with clients. We have kept them in plain words on purpose.

Last updated: 18 September 2026

Using this website

You can read this site and get in touch with us freely. Please do not copy our text, images or designs for your own website, try to break into the site, or use it for anything illegal.

Everything on this site is here to explain what we do. It is not a fixed offer or a contract.

What we promise, and what we cannot

We will do the work we agree to do, carefully and on the timelines we tell you. We will be honest about what is and is not working.

We cannot promise particular results. Nobody can honestly promise you a number one ranking on Google, a set number of enquiries, or a fixed return on ad spend, because those depend on Google, Meta, your market, your competitors and your own follow-up. If anyone promises you those things, be careful.

Any timelines we give — for example, that search results usually take three to six months to move — are honest estimates based on experience, not guarantees.

Quotes and prices

We quote after we have looked at your business. You will get the cost in writing before anything starts. Nothing gets added to your bill without you agreeing to it first.

Invoices are payable [TO FILL IN: payment terms, e.g. within 7 days of invoice].

Money you spend on ads

Advertising budget is separate from our fee. It is paid straight to Google or Meta from your own account. We never take your ad budget into our account.

Stopping work

Either of us can end the arrangement with 30 days' notice in writing. There is no exit penalty. You pay for work done up to that point, and we hand over everything we hold.

What we need from you

For the work to succeed we need:

  • access to the accounts involved — your website, Google Business Profile, ad accounts and analytics
  • accurate information about your business, prices and services
  • replies and approvals within a reasonable time
  • someone at your end who answers the phone when enquiries start coming in

If we are held up waiting on any of this, the timelines move accordingly.

Who owns what

Your accounts, your domain, your website, your ad accounts and your customer data belong to you. Once our invoices are paid, the work we produce for you — pages, copy, creatives, listings — is yours to keep and use.

Our own templates, checklists and internal tools stay ours. Software or licences bought from other companies stay with whoever owns them.

Other companies' platforms

Much of this work happens on platforms we do not control: Google, Meta, WhatsApp and others. They change their rules, their prices and their systems without warning, and they sometimes suspend accounts. We will help you sort out problems, but we are not responsible for decisions those companies make.

Confidentiality

Anything you tell us about your business stays between us. We will not use your name, logo or results as an example of our work without asking you first.

Limits on liability

If something goes wrong because of our work, our responsibility is limited to the fees you paid us for the work concerned in the [TO FILL IN: period, e.g. previous three months]. We are not responsible for indirect losses such as lost profit or lost business. Nothing here limits any responsibility that the law says cannot be limited.

Which law applies

These terms follow Indian law. Any dispute would be dealt with by the district court in Bengaluru. Before that, we would much rather talk it through with you and fix it.

Changes to these terms

We may update these terms. The version on this page is the current one, and the date at the top tells you when it last changed. Work already agreed carries on under the terms that were in place when we agreed it.

Not sure what something here means?

Ask us. We would rather explain it now than have you find out later.